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TOP 20: BIGGER THAN THE LORE ALLOWS

Taylor Swift should land comfortably above 700k on this Friday’s HITS Top 50, the largest debut since her previous album, Lover, which opened with 867k last summer. It'll also be 2020's biggest #1 bow so far, but you knew that.

Logic’s final album before retiring from music and moving to Twitch will log more than 150k. Both Swift and Logic open with substantial contributions from their respective D2C stores.

  1. Taylor Swift (Republic) 725-750k total activity, 500-525k albums
  2. Logic (Def Jam) 150-170k, 100-120k
  3. Juice WRLD (Grade A/Interscope) 95-105k, 8-11k
  4. Pop Smoke (Victor Victor/Republic) 90-100k, 1-3k
  5. Hamilton (Uptown/Atlantic) 70-75k, 11-13k
  6. Gunna (Young Stoner Life) 60-65k, 1-2k
  7. Lil Baby (Quality Control/Motown/Capitol) 50-55k, <1k
  8. The Kid Laroi (Columbia) 32-37k, 4-6k
  9. Post Malone (Republic) 30-35k, 1-2k
  10. DaBaby (SCMG/Interscope) 28-32k, <1k
  11. Harry Styles (Columbia) 25-28k, 4-6k
  12. Jhene Aiko (Def Jam) 24-27k, 2-3k
  13. Polo G (Columbia) 24-27k, <1k
  14. The Weeknd (XO/Republic) 24-27k, 1-3k
  15. Lil Uzi Vert (Generation Now/Atlantic) 21-24k, <1k
  16. Drake (OVO/Republic) 21-24k, <1k
  17. Future (Freebandz/Epic) 21-24k, <1k
  18. The Chicks (Columbia) 21-24k, 14-17k
  19. Rod Wave (Alamo/Geffen/Interscope) 21-24k, <1k
  20. Luke Combs (River House/Columbia Nashville) 20-23k, 1-3k

 Debuts

In quarantine news, is it wrong to use your mask as a coffee filter while you're wearing it?

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (10/1a)
RAINMAKERS: MICHAEL RAPINO, NATION BUILDER
A tease for the upcoming edition, eh? (10/1a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: PARANOIA STRIKES DEEP—INTO YOUR LIFE
IT WILL CREEP*
A high-revving column (10/1a)
YOUR TOP 20 IS
FULLY LOADED
Prediction: There will be 20 albums in the Top 20 this week. (10/1a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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