TOP 20: BIGGER THAN THE LORE ALLOWS

Taylor Swift should land comfortably above 700k on this Friday’s HITS Top 50, the largest debut since her previous album, Lover, which opened with 867k last summer. It'll also be 2020's biggest #1 bow so far, but you knew that.

Logic’s final album before retiring from music and moving to Twitch will log more than 150k. Both Swift and Logic open with substantial contributions from their respective D2C stores.

  1. Taylor Swift (Republic) 725-750k total activity, 500-525k albums
  2. Logic (Def Jam) 150-170k, 100-120k
  3. Juice WRLD (Grade A/Interscope) 95-105k, 8-11k
  4. Pop Smoke (Victor Victor/Republic) 90-100k, 1-3k
  5. Hamilton (Uptown/Atlantic) 70-75k, 11-13k
  6. Gunna (Young Stoner Life) 60-65k, 1-2k
  7. Lil Baby (Quality Control/Motown/Capitol) 50-55k, <1k
  8. The Kid Laroi (Columbia) 32-37k, 4-6k
  9. Post Malone (Republic) 30-35k, 1-2k
  10. DaBaby (SCMG/Interscope) 28-32k, <1k
  11. Harry Styles (Columbia) 25-28k, 4-6k
  12. Jhene Aiko (Def Jam) 24-27k, 2-3k
  13. Polo G (Columbia) 24-27k, <1k
  14. The Weeknd (XO/Republic) 24-27k, 1-3k
  15. Lil Uzi Vert (Generation Now/Atlantic) 21-24k, <1k
  16. Drake (OVO/Republic) 21-24k, <1k
  17. Future (Freebandz/Epic) 21-24k, <1k
  18. The Chicks (Columbia) 21-24k, 14-17k
  19. Rod Wave (Alamo/Geffen/Interscope) 21-24k, <1k
  20. Luke Combs (River House/Columbia Nashville) 20-23k, 1-3k

Debuts

In quarantine news, is it wrong to use your mask as a coffee filter while you're wearing it?

HITS LIST FOR THE HOLIDAYS
No coal in their stockings (12/17a)
ON THE COVER:
BILLIE EILISH
A star upon the highest bough (12/18a)
FINNEAS, FRONT AND CENTER
Give the brother some. (12/12a)
U.S. COURT DENIES TIKTOK’S FREEZE REQUEST
A cliffhanger (12/14a)
DANIEL NIGRO:
CRACKING THE CODE
The co-writer-producer of the moment, in his own words (12/12a)
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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