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WHO LET THE PODCAST OUT: STEVE GREENBERG'S SPEED OF SOUND (UPDATE)

Speed of Sound, the iHeartRadio podcast from S-Curve's Steve Greenberg, which debuted on 7/28, is now the #1 music podcast at Apple. Speed drills down into how some of pop’s biggest songs, bands and musical genres soared to the top of the charts.

"There are these parts of our collected culture and we've kind of forgotten how there was a moment when they didn't exist," Greenberg says. "This goes from when they were unknown to being iconic."

The first two episodes explore two very different kinds of pop phenomena but with the same finely detailed, chronological approach to telling the story. The first episode takes you through the captivating journey Greenberg went on to unleash The Baha Men's global giant, "Who Let The Dogs Out." He explained that he wanted to start the series by "dissecting one that I was involved with that would introduce me to the audience and people would stick around to see me dissect [other] pop phenomena in history," adding, "I think part of the thesis of the podcast is that none of these things happen by accident. You need to have a lot of luck and good timing, but there's generally someone, at least one person and often more, who’s really driven to make it happen." The second episode explores The Beatles' rapid American ascent from total obscurity.

In what was likely a gross oversight, HITS got its hands on those first two episodes; we were left wanting the next 10 to binge. Particularly enticing to our crowd: the third episode, which delves into The Sugar Hill Gang's "Rapper's Delight" and the first breakthrough of hip-hop. Through painstaking research (which Greenberg likens to a college term paper) and high production quality, he's created a thoroughly engaging experience. 

The first episode is available here, with the next 11 episodes released weekly. As it happens, the podcast's debut coincides with S-Curve's 20th anniversary, for which there is  a Spotify playlist

Sadly, after all these years, we still don't know who let the dogs out.

SURF’S UP
FOR HITS LIST
Good vibrations (3/5a)
NEAR TRUTHS: UNCORKED
Jay-Z's blingy mountain of cash keeps gaining altitude. (3/5a)
UMG PULLS IN NEARLY
$9B IN 2020
Value keeps rising ahead of IPO. (3/5a)
MILEY JOINS COLUMBIA
Like moving to the apartment next door. (3/4a)
GRAMMY CHEW: THE
PRE-GRAMMY BOUNCE
Let's hear it for ironic guitar-smashing. (3/5a)
BLACK HISTORY MONTH
A jazz chronicle of fighting the power.
GRAMMYS: WHERE TO FROM HERE?
After the snubs, the show.
ACQUITTED
In a phenomenal display of cowardice.
MOVING THE NEEDLE
When vaccination schedules and touring schedules meet.
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