TAYLOR SET FOR 2020'S BIGGEST BOW

Only two weeks after Juice WRLD scored the biggest debut of 2020, Taylor Swift will assume that distinction as her surprise release, folklore (Republic), is tracking to a decidedly higher first week. With no physical albums in the market, digital downloads, on-demand audio streams and D2C are stepping up to fill the void.

Swift's first-day streaming numbers at Spotify broke records for most streams for a debut album and song ("the 1") by a female within the platform.

This projection has folklore on pace to be the biggest debut since Swift's 2019 bow for Lover.

Taylor Swift (Republic) 650k+ total activity, 450k+ albums
Logic (Def Jam) 75-85k, 17-21k

HITS LIST: A NOVEMBER TO REMEMBER
Strap in for the roller-coaster ride. (11/5a)
GAGA, OPRAH MAKE FINAL PUSH FOR KAMALA IN PHILLY
The final round on the Rocky steps (11/4a)
YOU COULD CALL THIS ENDORSEMENT A MIRACLE
We second that emotion. (11/2a)
OF PONIES, PRINCESSES AND UNICORNS: CHAPPELL'S SNL TRIUMPH AND BEYOND
Changing the pop narrative (11/5a)
PEOPLE HAVE THE POWER
Words to live by (11/5a)
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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