Quantcast

TAYLOR SET FOR 2020'S BIGGEST BOW

Only two weeks after Juice WRLD scored the biggest debut of 2020, Taylor Swift will assume that distinction as her surprise release, folklore (Republic), is tracking to a decidedly higher first week. With no physical albums in the market, digital downloads, on-demand audio streams and D2C are stepping up to fill the void.

Swift's first-day streaming numbers at Spotify broke records for most streams for a debut album and song ("the 1") by a female within the platform.

This projection has folklore on pace to be the biggest debut since Swift's 2019 bow for Lover.

Taylor Swift (Republic) 650k+ total activity, 450k+ albums
Logic (Def Jam) 75-85k, 17-21k

BEHIND LATIN'S STREAMING SURGE: PART I
Spotify and Apple Music are speaking a new language. (8/10a)
KRENTS, OLEJAR ASCEND AT VERVE
UMG jazz label has a new chief. (8/10a)
NEW & DEVELOPING
ARTISTS: Q3 EDITION
The stars of tomorrow—and one star of the moment (8/11a)
TOP 20: THE RACE
FOR #1 IS ON
It's neck and neck at the turn. (8/11a)
MO OSTIN: THE 2017 INTERVIEW, PART ONE
Available online for the first time (8/3a)
RISE OF THE INDIES
How they're reshuffling the biz deck.
THE LATIN-MUSIC MARKETPLACE
Thoughts on a changing landscape.
KETCHUP
It's everywhere.
THE NEXT HUGE CATALOG STORY
Another stunning return.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)