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TAYLOR SET FOR 2020'S BIGGEST BOW

Only two weeks after Juice WRLD scored the biggest debut of 2020, Taylor Swift will assume that distinction as her surprise release, folklore (Republic), is tracking to a decidedly higher first week. With no physical albums in the market, digital downloads, on-demand audio streams and D2C are stepping up to fill the void.

Swift's first-day streaming numbers at Spotify broke records for most streams for a debut album and song ("the 1") by a female within the platform.

This projection has folklore on pace to be the biggest debut since Swift's 2019 bow for Lover.

Taylor Swift (Republic) 650k+ total activity, 450k+ albums
Logic (Def Jam) 75-85k, 17-21k

NEAR TRUTHS: THE BEAST FROM THE EAST
The Republic empire grows. (2/28a)
KYNCL'S BULLISH ON SUPERFANS
There's gonna be an app for that. (2/28a)
HITS LIST:
CHANGE IS NOW
Is a seismic shift occurring? (2/27a)
TOP DAWG: THE HITS INTERVIEW
A talk with Top Dog's "Top Dawg." (2/28a)
TOP 20: TWICE IS NICE; MONTANA MOVES
Many servings of "Mac & Cheese." Yum. (2/28a)
OUR TOP 10 LIST FOR 2024
Just kidding. But we'll get there.
STRUM AND DRANG
How guitar music got big again.
GRAMMY GRAMMY GRAMMY
Start digging out your formal wear and let's do this.
THE NEXT BIG MONEY PLAY
it's not what you think.
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