RUMOR MILL
Back to Rumor Mill >
Tuesday, July 28, 2020

TAYLOR SET FOR 2020'S BIGGEST BOW

Only two weeks after Juice WRLD scored the biggest debut of 2020, Taylor Swift will assume that distinction as her surprise release, folklore (Republic), is tracking to a decidedly higher first week. With no physical albums in the market, digital downloads, on-demand audio streams and D2C are stepping up to fill the void.

Swift's first-day streaming numbers at Spotify broke records for most streams for a debut album and song ("the 1") by a female within the platform.

This projection has folklore on pace to be the biggest debut since Swift's 2019 bow for Lover.

Taylor Swift (Republic) 650k+ total activity, 450k+ albums
Logic (Def Jam) 75-85k, 17-21k

TAGS: Taylor Swift | biggest debut | Spotify | folklore | streams
TAYLOR'S STREAMS ARE POSITIVELY FOLKLORIC
THE SWIFT STRATEGY
RUMMAGING AROUND  IN TAY'S FOLKLORE
CRITICS ASSAY  THE NEW TAY
A LOVER-LY TOP 20
< PREVIOUS STORY
BACK TO RUMOR MILL
 
NEAR TRUTHS: WITCHING HOUR
It's not easy being green. (11/21a)
Check It Out Now
AN AWARD-WINNING CMA GALLERY
Cowboy hats and funny caps (11/21a)
Check It Out Now
GRAMMY CHEW: RUMINATING ON THE BIG 4 NOMS
80% is a lot better than usual. (11/15a)
Check It Out Now
NEAR TRUTHS: REALIGNMENT AND RECOGNITION
Underscoring the year's biggest stories (11/19a)
Check It Out Now
NEAR TRUTHS: THE ELEPHANT IN THE ROOM
Nervous time in the music biz and beyond. (11/16a)
Check It Out Now
NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
 Email

 First Name

 Last Name

 Company

 Country

By clicking submit you are agreeing
to Terms and Conditions