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TAYLOR SET FOR 2020'S BIGGEST BOW

Only two weeks after Juice WRLD scored the biggest debut of 2020, Taylor Swift will assume that distinction as her surprise release, folklore (Republic), is tracking to a decidedly higher first week. With no physical albums in the market, digital downloads, on-demand audio streams and D2C are stepping up to fill the void.

Swift's first-day streaming numbers at Spotify broke records for most streams for a debut album and song ("the 1") by a female within the platform.

This projection has folklore on pace to be the biggest debut since Swift's 2019 bow for Lover.

Taylor Swift (Republic) 650k+ total activity, 450k+ albums
Logic (Def Jam) 75-85k, 17-21k

A STAR-SPANGLED
HITS LIST
It's now or never. (7/1a)
BST HYDE PARK: BIGGER THAN EVER
It's the U.K. equivalent of July 4 fireworks. (7/1a)
SADDLE UP:
BEYONCÉ UNVEILS RENAISSANCE ART
She's not horsing around. (7/1a)
SONG REVENUE: DRAKE TAKES
THE CAKE
The rich get richer. (7/1a)
UMG ACQUIRES ALL THINGS ZAPPA
Who's gonna "Freak Out" over this acquisition? (7/1a)
SUPERSTAR RELEASES
Who's next?
MUSIC BIZ SPECIAL
It's Comic-Con for numbers geeks.
THE BIG CHEESE
Theories of evolution from 30,000 feet.
THE NEXT GIANT DEAL
A&R in overdrive.
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