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TAYLOR SET FOR 2020'S BIGGEST BOW

Only two weeks after Juice WRLD scored the biggest debut of 2020, Taylor Swift will assume that distinction as her surprise release, folklore (Republic), is tracking to a decidedly higher first week. With no physical albums in the market, digital downloads, on-demand audio streams and D2C are stepping up to fill the void.

Swift's first-day streaming numbers at Spotify broke records for most streams for a debut album and song ("the 1") by a female within the platform.

This projection has folklore on pace to be the biggest debut since Swift's 2019 bow for Lover.

Taylor Swift (Republic) 650k+ total activity, 450k+ albums
Logic (Def Jam) 75-85k, 17-21k

REVENUE CHART:
MONEYBAGG’S DOUGH
His first stop at the top (5/6a)
TOP 20: SO NICE THEY NAMED IT TWICE
Khaled gets another party started. (5/6a)
TRILLER, SOUNDCLOUD LAUNCH PLATFORM INTEGRATION
A heartwarming virtual hook-up (5/6a)
A ZHU-PHORIC NIGHT
Vaxxed and masked, Nicole ventures out. (5/6a)
BROADWAY REOPENS THE BOX OFFICE
The Great White Way begins to repopulate. (5/6a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
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