RUMOR MILL
Back to Rumor Mill >
Tuesday, July 28, 2020

TAYLOR SET FOR 2020'S BIGGEST BOW

Only two weeks after Juice WRLD scored the biggest debut of 2020, Taylor Swift will assume that distinction as her surprise release, folklore (Republic), is tracking to a decidedly higher first week. With no physical albums in the market, digital downloads, on-demand audio streams and D2C are stepping up to fill the void.

Swift's first-day streaming numbers at Spotify broke records for most streams for a debut album and song ("the 1") by a female within the platform.

This projection has folklore on pace to be the biggest debut since Swift's 2019 bow for Lover.

Taylor Swift (Republic) 650k+ total activity, 450k+ albums
Logic (Def Jam) 75-85k, 17-21k

TAGS: Taylor Swift | biggest debut | Spotify | folklore | streams
TAYLOR'S STREAMS ARE POSITIVELY FOLKLORIC
THE SWIFT STRATEGY
RUMMAGING AROUND  IN TAY'S FOLKLORE
CRITICS ASSAY  THE NEW TAY
A LOVER-LY TOP 20
< PREVIOUS STORY
BACK TO RUMOR MILL
 
A HITS LIST FULL OF ENDORSEMENTS
We're HITS, and we approve this message. (7/26a)
Check It Out Now
SPOTIFY'S Q2:
CASH STREAMS IN
Price hike lifts all boats. (7/25a)
Check It Out Now
LATIN GRAMMY PREVIEW: HOME-FIELD ADVANTAGE
You can't tell the players without a scorecard. (7/26a)
Check It Out Now
UMG POSTS $3.12B IN Q2 REVENUE
The rich get richer. (7/25a)
Check It Out Now
SONG REVENUE:
EM SERVES IT UP
A Slim slam dunk (7/26a)
Check It Out Now
THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
INDIE DISTRIBUTION'S RISE TO GLORY
The discovery engine is revving higher.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)

By clicking submit you are agreeing
to Terms and Conditions