STATE OF THE STATE: BMLG
"As the reach of the label continues to grow, bigger and more significant multimedia opportunities grow right along with it," says Big Machine Label Group President/CEO Scott Borchetta.
“As the reach of the label continues to grow, bigger and more significant multimedia opportunities grow right along with it,” says Big Machine Label Group President/CEO Scott Borchetta.
“Even though I didn’t see it coming, arguably the biggest instigator of those opportunities was my time on American Idol. Learning a new production paradigm, a new set of major media players and recognizing so many more ways to smash more media together for our artists to exploit has been extremely exciting and eye-opening. Narrowcast marketing, turbocharged D2C, digital destruction and disruption—the wilder West is here, and there’s no end in sight. The music business is dead—long live the music business!”
Also see UMG Nashville, Sony Music Nashville and Warner Music Nashville.