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Friday, July 17, 2020

GOULDING SHINING BRIGHTEST

Interscope’s Ellie Goulding has posted a performance video of the title track from her fourth studio album Brightest Blue, which dropped today, as part of Vevo’s Official Live Performance series.

A second live performance video, for “New Heights,” will premiere on Monday. Directed by Georgio Testi, the performances were shot using brand new XR “mixed reality” technology that mixes camera footage with CGI content in real time.

JP Evangelista, SVP, Content, Programming & Marketingfor JP Evangelista, SVP, Content, Programming & Marketing for Vevo, said the videos were shot with “never-before used technology in AR/XR.”

“We hope that these intimate live performances take her fans on an immersive journey, giving fans a different visualization for these tracks,” Evangelista said.

TAGS: Elle Goulding
GOULDING WORKS BLUE
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