NEXT ON SPOTIFY'S RADAR:
J.I THE PRINCE OF N.Y.
Rising Geffen rapper J.I The Prince of N.Y has been selected as the next U.S. artist to be featured on Spotify's global emerging artist program, RADAR.
Launched in March 2020, J.I is the second U.S. RADAR artist, following Alaina Castillo. He’s already made waves in the rap community and is known for his melodic flow, infectious charisma, and powerfully honest lyrics.
"I used to write short stories in school," says J.I. "English was my favorite subject and it inspired me to try and write music at 12. And then at the age of 14, I went for it and put myself out there."
At 14, the Puerto Rican-native—by way of Crown Heights, Brooklyn—began posting his freestyles on Instagram, and soon caught the attention of legendary rapper/producer/executive Jermaine Dupri.
"I used to create videos of myself rapping and would upload them and tag the show, production, and Jermaine Dupri," the rapper explained. "He started following me on social media, and then they reached out and finally flew me out to record [The Rap Game]. This show gave me a platform and it’s exactly what I needed."
As the rapper’s star continues to rise, Spotify is propelling J.I The Prince of N.Y’s through the RADAR program’s wide universe of original content, third party partnerships, features in On Our Radar and Rap Caviar playlists, a Spotify Singles recording, album release support, and marketing and social promotion across each tentpole initiative.
"Our team is excited to announce its partnership with J.I The Prince of N.Y for its RADAR program," says Carl Chery, Spotify’s Head of Urban, "We look forward to helping develop the career of one of the most promising new rappers in the game."
Ned Monahan, Spotify’s Head of Global Hits, continues, "We’re proud to be championing world-class talent through our global marketing and editorial teams with RADAR. J.I. has built a devoted fanbase, which is ready to support him as he continues to grow and attain a broader audience. We couldn't be more excited to be a part of this development."
Get familiar with J.I below.
