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BLACKPINK BUZZ (UPDATE)

UPDATE: BLACKPINK's new single "How you like that" (YG/Interscope) has broken the YouTube record for the most views in the first 24 hours, racking up 86.3m views. They also earned the fastest video to reach 100m views and set the record for the biggest YouTube Premiere with 1.66m concurrent viewers.

The K-pop phenoms also landed the top debut on both Spotify's U.S. (#10) and Global (#5) charts and is #1 at iTunes in 46 different countries, including the U.S.

Watch the record-breaking video for "How you like that" below.


The buzz is building ahead of BLACKPINK's new single "How you like that," which arrives Friday via YG/Interscope. The K-Pop queens have launched a visual assault, with a teaser video trending #1 on YouTube.

Fresh off their collaboration with Lady Gaga on "Sour Candy," BLACKPINK's new track will be their first new material since 2019's KILL THIS LOVE EP, which they followed up with a breakthrough performance in Coachella's Sahara tent, becoming the the first female K-Pop act to play the iconic festival. 

Their debut full-length album is set to arrive this fall. Watch the teaser for the "How you like that."

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