SPOTIFY GETS THE PRIDE PARTY STARTED

Spotify has launched its global Pride campaign celebrating LGBTQIA+ creators and connecting them to fans around the world under the banner of Unlike Any Other. The campaign, available in the 38 countries where Pride is celebrated, features new content and experiences across the platform.

New features include The House of… Ballroom Playlists done in partnership with Pose runway choreographer Twiggy Pucci Garcon. Among the top figures of ballroom culture with playlists are Jason Ozzie Ash, Byrell The Great, Jack Mizrahi Gucci and Jonovia Chase.

Pride-themed playlists include Pride Classics, Latin Pride, Alternative Pride, Queer as Folk, Disco Fever and others. The Out Now: Unlike Any Other playlist emphasizes emerging and established queer voices in music.

Additionally, creators and fans can celebrate the Unlike No Other campaign with My LGBTQ+ Soundtrack, social share cards that highlight queer moments via song. The card has five prompts that assign tracks to specific life moments. A listener can then post the card to their story/feed, inviting fans to share their own, ultimately creating a global queer collaborative soundtrack.