ViacomCBS has appointed Bruce Gillmer to President of Music, Music Talent, Programming & Events at ViacomCBS. He will report to President/CEO of ViacomCBS Bob Bakish and oversee the company's strategy for all music-driven initiatives.

"Bruce is a driving force behind many of our most iconic moments in music," said Bakish. "Music is a thread uniting many of our brands, and I’m confident he will maximize the full power of our combined company’s portfolio to bring ViacomCBS’ global music events and programming to new heights."

In his elevated role, Gillmer will form and chair a new cross-company initiative to coordinate ViacomCBS’ music programming, talent and events strategy. He will also continue to oversee music talent, development and programming of music content, series and specials, and tentpole events for ViacomCBS’ Entertainment & Youth brands, which include MTV, Comedy Central, CMT, Logo, VH1, Pop TV and ViacomCBS Networks International (VCNI), in partnership with Entertainment & Youth President Chris McCarthy and VCNI President/CEO David Lynn.

This includes the creation and execution of worldwide music events including the MTV VMAs, MTV EMAs and the MTV Movie & TV Awards. Additionally, the Music & Events, Celebrity Talent and Creative Music Integration teams across ViacomCBS Entertainment & Youth brands will report into Gillmer along with the MTV International music and talent teams.

Gillmer most recently served as Head of Global Music and EVP, Music & Talent, Programming & Events for Viacom International Media Networks. He and his team have engineered countless culturally defining moments in music, including the historic U2 and Jay-Z collaboration at the Brandenburg Gate for the 2009 MTV EMAs to performances by icons ranging from Lady Gaga to Andrea Bocelli. He executive produced some of the world’s largest music events, including several MTV VMAs and 13 MTV EMAs.