10K OPENS FUND TO AID BLACK YOUTH

10K Projects has formed a charitable arm that will be begin by focusing on the fight against racist policies and racial injustice, create career opportunities for black youth and support black-owned businesses.

The company has committed to spend $500,000 over the next five years on 10K Together. Initially, 10K Together will donate $25,000 to Color of Change, the online racial justice organization, establish and finance an intern program to empower black youth at 10K Projects, and make a commitment to support black-owned businesses in Los Angeles.

“We all have a responsibility to be the change we want to see in the world, but making a real difference is going to take a long-term commitment,” said10K Founder and CEO Elliot Grainge. “We encourage our colleagues in the independent community to join us in our long-term fight against racist policies and racial injustice in this country and to create opportunity within the community that has given us all so much.”

10K Together will be directed by an internal taskforce of 10K Projects employees who will meet regularly to discuss new initiatives and creative ideas and assess the success of current programs.

“Launching 10K Together for the purpose of fighting racial injustice in support of the black community—was important to each and every one of us here at 10K,” said Danielle Price, Senior Vice President Business and Legal Affairs at the label. “As we enact specific programs, we’re looking to meet with community members—and even other labels—to put into practice solutions that make a long-term difference for the black community.”

To date, 10K Projects has matched the donations made by its artists and its employees.