Quantcast

DEF JAM SETS UP
SHOP IN AFRICA

 

 Def Jam Africa artists, top row, L-R,  Larry Gaaga, Boity, Tshego; middle row, Nadia Nakai, Cassper Nyovest, Nasty C; bottom row,  Ricky Tyler, Vector, Tellaman.

Universal Music Group is starting Def Jam Africa to present hip-hop, Afrobeat and trap talent from Africa. Sipho Dlamini, MD, Universal Music Sub-Saharan Africa & South Africa, will oversee the label.

Based in Johannesburg, South Africa and Lagos, Nigeria, it will be supported by dedicated A&R, marketing, creative and digital teams from the UMG teams in both Nigeria and South Africa.

The label’s initial roster features six artists from South Africa— Boity, Cassper Nyovest, Nadia Nakai, Nasty C, Tshego, Tellaman, and Ricky Tyler—and two from Nigeria, Larry Gaaga  and Vector. Nasty C will release his forthcoming album Zulu Man With Some Power in partnership with Def Jam Recordings in the U.S. during the summer.

“For those into hip-hop, no label has such cultural and historic relevance as Def Jam,” Dlamini said. “It is a historic achievement that we’re now able to bring this iconic label to Africa, to create an authentic and trusted home for those who aspire to be the best in hip-hop, Afrobeats and trap. Together, we will build a new community of artists, that will push the boundaries of hip-hop from Africa, to reach new audiences globally.”

Def Jam interim Chairman & CEO Jeff Harleston said, “we enthusiastically welcome the launch of Def Jam Africa as an opportunity for audiences worldwide to discover the incredibly talented hip-hop artists emerging from across the continent.”

NEAR TRUTHS:
THE AGENCY SAGA
What do you want from live? (6/11a)
REVENUE CHART: OLIVIA’S ARMY
Looks like she's got staying power. (6/11a)
SIGNS OF HITS LIST
We're reading the tea leaves. (6/11a)
WATCH THE FIRST OFFICIAL VIDEO FOR "FEELING GOOD"
The Black Music Month celebration continues with a classic from a legend, (6/10a)
MUSIC’S HOTTEST FIRMS: HERTZ LICHTENSTEIN YOUNG & POLK LLP
Is there a lawyer in the house? (6/11a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)