Swizz Beatz and Timbaland's Verzuz series has tapped hip-hop legends Ludacris and Nelly to go head to head in the next showdown on Instagram Live. Nelly vs. Luda will air Saturday, 5/15 at 7pm ET via their Instagram accounts.
Last week's broadcast, featuring soul icons Erykah Badu and Jill Scott, earned over 1 billion impressions across all platforms, while racking up nearly 570k viewers tuning into the live session.
Their battle also led to action at iTunes, as Badu and Scott combined for six albums inside the Top 25 R&B/Soul chart following the broadcast.
DANIEL NIGRO:
CRACKING THE CODE The co-writer-producer of the moment, in his own words (12/12a)
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NOW WHAT?
We have no fucking idea.
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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