CHARLI IN CHARGE

16-year old Charli D'Amelio has emerged as the most-followed TikTok creator with over 54m followers. Her influence on music has caught the biz by storm. The top breakthrough songs of late have one common denominator: Charli featured them on her page.

Songs that have been featured multiple times on Charli's platform this year include Doja Cat's "Say So," Megan Thee Stallion's "Savage," BENEE's "Supalonely," Surfaces' "Sunday Best," StaySolidRocky's "Party Girl" and most recently, the world premiere of Marshmello & Halsey's "Be Kind." Is it a coincidence these tracks are now ascending to the top of DSPs and Pop charts?

With nearly 4 billion "Likes," her reach at the moment is unparalleled. Fees are reportedly escalating for top tier influencers like D'Amelio, her sister Dixie (23m followers) or fellow Hype House collaborator Addison Rae (39m followers) to feature or debut potential hits.

In January, the D'Amelio family signed with Greg Goodfried, Ali Berman and Dave Klein at UTA. The family is repped by managers Barbara Jones and Billy Mann, with Gary Stiffelman providing legal counsel.