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PROMO GENEALOGY:
AYELET SCHIFFMAN

This snippet from Lenny Beer's examination of the Promotion Family Tree tells the tale of Ayelet Schiffman.

The Island promo domo has one of the most interesting pedigree stories in the business. She was hired at Epic by Hilary Shaev (from the Daniel Glass family tree) and the late, great Polly Anthony, who had by then ascended to the Presidency. Polly was easily one of the greatest promotion people I’ve ever known—charming and brutal all at once. Hilary is brilliant and wonderful, and after Epic she became head of promo for Virgin. Then she ran screaming from the industry to help found the WNBA with Commissioner David Stern. Ayelet has a bit of both mentors in her promo DNA, giving her the necessary qualities to be a winner in a tough game. She sailed to the top of her class, running Rhythm promo at Columbia for a series of charismatic promo crazies under constantly morphing administrations. If that’s not enough heritage for you, there’s this: She partners with “Spangmania” on many of her priorities. All this experience and training has put her into the promo wars at nearly every format, with hit records and major career artists under her watchful eye. Top-of-the-line teachers helped lead her to this moment.

Ayelet way back in the day. We miss Kim Hughes.

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