Quantcast

PROMO GENEALOGY:
MIKE CHESTER

This branch of Lenny Beer's Promotion Family Tree follows the rise of Warner Records promo prince Mike Chester.

It was actually Kevin Weatherly who first told me that Chester was going to be “the one.” I was picking his brain about the best young promo people, and it was Mike who’d caught Kevin’s attention. I was aware of the burgeoning superstar very early in his days at IDJ under Steve Bartels. Chester would walk into the HITS cesspool, and our staff would just light up.  Mike was first hired by Richard Palmese, and then recommended to Bartels, who upped his duties and honed his natural talents. It was clear to everyone who met the warm, outgoing and charismatic youngster: The world was his oyster. Later, he took the plunge and left the label system to join the House of Scooter Braun and worked closely with some of the industry’s biggest stars. This calling card opened every door and afforded Mike relationships at the very top. His sincerity and charm won over everybody—programmers, DSP execs and TV bookers alike. When Tom Corson, newly hired to co-run Warner Bros. (as it was then known), chose to recast his department with youth and power at the top, he was introduced to Chester. After a hypothetical nod of approval from future-partner-in-exile Aaron Bay-Schuck, Tom decided Mike was his guy. Good call.

With Nicki Farag and Elvis Duran in the Def Jam days.

NEAR TRUTHS:
THE AGENCY SAGA
What do you want from live? (6/11a)
REVENUE CHART: OLIVIA’S ARMY
Looks like she's got staying power. (6/11a)
SIGNS OF HITS LIST
We're reading the tea leaves. (6/11a)
WATCH THE FIRST OFFICIAL VIDEO FOR "FEELING GOOD"
The Black Music Month celebration continues with a classic from a legend, (6/10a)
MUSIC’S HOTTEST FIRMS: HERTZ LICHTENSTEIN YOUNG & POLK LLP
Is there a lawyer in the house? (6/11a)
RHYTHM, BLUES AND THE FUTURE
The musical tapestry we know as R&B.
WHO'S NEXT?
Predicting the next big catalog deal.
JUST THE VAX, MA'AM
Once we all get vaccinated, how long before we can party?
WORLDWIDE GROOVE
How is globalization bringing far-flung territories into the musical mainstream?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)