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PROMO GENEALOGY:
RICK SACKHEIM

An excerpt from Lenny Beer's overview of the Promotion Family Tree, highlighting the Epic promo head...


Rick’s roots in the business are deep. Rick was long considered the best Rhythm-format promoter in the game, but he actually started in rock promo at Restless Records before blossoming into a major all-format exec. He served his first major-label tour of duty under Steve Bartels at Arista, then under Joe Riccitelli at Jive, then returned to working with Bartels at Def Jam. I can’t think of anyone else who commuted from Malibu to New York every week, but a surfer is the chairman of his own board. Now, in the #1 position at Epic, he has leavened his flinty street tenacity with Bartels’ panache, transforming difficult, anti-format records from the likes of Future and Travis Scott into Pop smashes and stardom. I still owe Rick a sushi dinner for besting me in a bet; current social-distancing protocols have spared me an enormous bill.

Back in the day with Warren G.

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (9/30a)
RAINMAKERS: MICHAEL RAPINO, NATION BUILDER
A tease for the upcoming edition, eh? (9/30a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: PARANOIA STRIKES DEEP—INTO YOUR LIFE
IT WILL CREEP*
A high-revving column (10/1a)
YOUR TOP 20 IS
FULLY LOADED
Prediction: There will be 20 albums in the Top 20 this week. (9/30a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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