WHAT IT IS: Before landing a global, lo-fi hip-hop smash, 21-year-old Powfu, née Isaiah Faber, first started recording in the basement of his parents’ Fraser Valley, B.C., home while still in high school. After a string of successful releases on SoundCloud, his breakout hit “coffee for your head” f/beabadoobee has become a viral sensation. With 400m+ combined streams and 4m+ TikTok videos created, the RIAA gold-certified and multi-format hit has been blowing up at just about every platform and is just the beginning for the melancholic rapper. Named YouTube’s Artist on the Rise, Powfu recently dropped follow-up single “i’m used to it.”
SINGLE: “coffee for your head” f/beabadoobee
INTERNET: Viral TikTok trend with 4m+ activity; 27.6m+ monthly Spotify listeners, 59th most listened to artist globally, Top 5 Global Spotify, Top 10 in 20+ markets; Top 5 Global Shazam, #7 on Pandora Top Spins chart; 4m+ YouTube music video views first week, 16m+ to date
RADIO: #28 at Pop (#28), #15 at Alt radio, chart bound at Rhythm (#42) week of 4/20
PRESS: Named NME Radar Breakout Artist, L.A. Times (“The Rise of Quarantine Pop)”, Idolator, Stereogum, OTW, Genius Verified, more.
MANAGEMENT: Dave Faber