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IHEARTMEDIA MORNING SHOWS EXTEND DAILY AIRTIME

iHeartMedia morning shows across the U.S. are extending their daily airtime. Due to increased listener demand received through call-ins and social media feedback during the COVID-19 pandemic, shows including N.Y.’s Elvis Duran and The Morning Show, The Breakfast Club, Nashville’s The Bobby Bones Show and L.A.’s On Air with Ryan Seacrest and Big Boy’s Neighborhood will air for an additional hour.

With consumers spending more time at home, iHeartMedia has also recently released data and insights on how Americans are consuming podcasts during the pandemic, revealing an uptick of 9% month-to-date. iHeartRadio usage has also increased across digital platforms like smart speakers, web and smart TVs, alongside social engagement with on air personalities.

“Given the amount of positive feedback our stations were receiving from their listeners, our on air talent began asking them if they should stay on air longer in the mornings -- and the response was incredible; for example, Elvis Duran received more than 65,000 likes and more than 12,000 comments when he asked his social media followers about extending his morning show,” said Tom Poleman, Chief Programming Officer of iHeartMedia.

“These on air voices are a trusted friends with close emotional connections to their listeners, and they inspire their communities; and help them cope with anxiety and concern; and provide entertainment and stress relief.”

More than 65 morning shows across more than 50 markets extended their morning shows on 4/7. In addition, on air personalities will continue to serve and inform communities with the latest COVID 19 facts, with special local market broadcast reports on the latest news provided by iHeartRadio’s 24/7 News Network every hour.

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