Jimmy Iovine’s is getting into business with the esports and gaming entertainment collective FaZe Clan. The Interscope co-founder led the latest round of funding for FaZE Clan, forging a partnership with e-commerce and culture platform NTWRK.

“We're at the birth of a new disruptive entertainment genre,” Iovine said. “FaZe Clan is a very powerful pipeline into gaming culture and their cultural impact reminds me of the early days of ‘90s hip-hop. The combined reach of FaZe Clan and NTWRK is going to be very powerful.”

NTWRK, known for limited-edition products from the likes of LeBron James and Billie Eilish, has secured the global direct-to-consumer product rights for FaZe Clan. FaZe Clan’s apparel and merchandise will immediately be integrated into NTWRK’s platform. Offset and Lil Yachty are among the talent on FaZe Clan’s roster.

“Jimmy has always been a cultural seer,” says FaZe Clan CEO Lee Trink. “His belief in FaZe Clan as the next cultural wave, not just in gaming but in entertainment overall, is an incredible representation of the transformative shift happening right now.”

Over the last four weeks, FaZe Clan’s online pro-am tournament has raised nearly $125,000 for its Fight2Fund initiative. Additionally, FaZe Clan participates in Verizon’s Pay It Forward Live initiative through weekly gaming events raising funds for small businesses.

Iovine’s son, Jamie, founded NTWRK in October 2018 with Aaron Levant and Gaston Dominguez-Letelier.