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GAGA PROMOTES ONE WORLD, INSPIRES DONATIONS

Lady Gaga appeared on Jimmy Fallon, Jimmy Kimmel and Stephen Colbert's late night shows on 4/6 to raise awareness for One World: Together at Home, Global Citizen and the World Health Organization's all-star benefit special announced yesterday, which will air on NBC, ABC, CBS and iHeartMedia on 4/18.

While on Fallon's Tonight Show, she connected with Apple CEO Tim Cook via FaceTime, who confirmed a $10m donation to COVID-19 relief efforts, in addition to the $35m Gaga has already helped raise for WHO's COVID-19 Solidarity Response Fund during the last week.  

Earlier that evening, Gaga issued a "Call for Code," making an urgent appeal to the world’s 24m tech developers to innovate life-saving COVID-19 solutions as part of the UN Human Rights-supported initiative, IBM's 2020 Call for Code Global Challenge.

In a video message tweeted to IBM, Gaga read her plea, aiming to enlist the world’s brightest tech minds to take on the greatest crisis of modern times: “To all of the developers, problem solvers, innovators, we need you right now during COVID-19 more than ever, your time, your talent, to use technology and data to change the world before the world changes us... So I’m asking you to answer the call, build a solution that fights back, that saves lives. I may have the voice but you’re the tech rock stars.” 

Developers are being asked to fast-track first submissions of solutions by 4/27, with a focus on three areas: crisis communications, ways to improve remote learning, and how to inspire cooperative local communities. 

 

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