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WORKING THE WEEKND SHIFT (UPDATE)

Expect nothing but sunshine for XO/Republic's The Weeknd, as his sixth studio album, After Hours, is on pace for a monster bow. The LP is projected to move 400k+ units and contend for the largest debut of the year.

That's a massive accomplishment given the current pandemic. Total U.S. streams fell by 10% last week as offices, schools, gyms, etc. closed.

The Weeknd’s Beauty Behind the Madness debuted with 411k in September 2015. The 400k+ total is made up of streaming equivalent albums of 160-200k and ticket/D2C bundles close to that, combined with album sales projecting over 200k. BTS currently owns the biggest 2020 first week with 422k. 

Day one stats:

  • 100m global streams
  • Top 12 Apple Music Global 100 chart
  • 14 of 15 on the Spotify U.S. chart
  • "Blinding Lights" is Greatest Gainer at Spotify with 8.5m daily streams
  • "Blinding Lights" spends its 25th consecutive day at #1 on the Spotify Global chart

A deluxe edition of After Hours dropped on Sunday. The expanded package contains four remixes—including Vapor Wave's reimagining of "Heartless" featuring a verse from Lil Uzi Vert—and The Weeknd's recent SNL premiere performance of "Scared to Live." 

 On Monday, the artist premiered a music video for "In Your Eyes," a gory thriller starring model Zaina Miuccia.

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