Quantcast
2020 YTD LATIN MARKETSHARE

As Bad Bunny makes a #2 debut, let's take a look at how the 2020 year-to-date U.S. Latin marketshare breaks down. This sector is becoming increasingly important, as foreign-language art—led by K-Pop, Latin music and Oscar-winner Parasite—is being consumed in the U.S. like never before. SME and UMG control 80% of the pie.


Sony Music
leads with a comfortable 47.4%. Bad Bunny has emerged as SME's—and the entire genre's—breadwinner, while other emerging streaming acts like Rosalía, Ozuna, Maluma, Farruko, Anuel AA and Nicky Jam add to Sony's dominance. Veteran acts Romeo Santos and recent Super Bowl Halftime winner Shakira are also on Sony Latin, helmed by Afo Verde

Universal is close behind with 36.4%, where key acts J Balvin, Sech, Lunay, Jhay Cortez and Karol G are currently leading the way. Latin superstars Daddy Yankee, Luis Fonsi, Juanes also call UMLE home. 

PRIMARY WAVE CHECKS INTO
THE FOUR SEASONS
Mestel walks like a man. (10/22a)
UMG IPO SET FOR '22
And Q3 figures look good as well. (10/21a)
TOP 20: TAY'S FOLKLORIC RUN CONTINUES
A Swift return to #1. (10/21a)
REVENUE CHART: “LEMONADE” AND OCEAN SPRAY
The Rumours are true. (10/23a)
GRAMMY PREVIEW:
PHOEBE BRIDGERS
Could she be this year's left-field anointed one? (10/23a)
RAINMAKERS 2020
Bring your umbrella.
GRAMMY OUTLIERS
Mulling possible surprises.
HALLOWEEN IN QUARANTINE
Why not wear a mask indoors?
ELECTION 2020
What drugs will help us get there?
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)