BAD BUNNY TAKES THE LATIN STREAMING CROWN

Rimas' Bad Bunny has solidified his throne as the Latin streaming champ. His new album, YHLQMDLG, released early Saturday, 2/29, is dominating global streaming charts and smashing U.S. streaming records for a Latin project—it's lined up to be the biggest Latin debut of the streaming era.

In just two days, Bunny's LP beat Ozuna's U.S. streaming record with Aura (55m first week) by generating over 60m streams domestically.

While Urbano artists have dominated video platforms and rack up plently of streams globally, Bunny's YHLQMDLG is on pace for the largest debut week for a Spanish-language album in the U.S. in recent memory. The project currently has 14 tracks in the Top 50 at both Spotify and Apple Music U.S. It's on pace for a first-week total north of 125m streams, easily breaking the first-week streaming record for a Latin album.

Bad Bunny at the Super Bowl with J.Lo

Bad Bunny's last solo album, the critically acclaimed X100pre, dropped on Christmas Eve (which was on a Monday) in 2018, debuting at #29 with 30k units, and peaked in week two at #11.

Much like Drake and Post Malone, Bunny has penetrated deeply into the streaming demographic in the U.S. As the 25-year-old sensation has risen to the top of the Urbano scene, he's also stepped up as an activist, championing LGBTQ rights within Latin communities and leading protests against political corruption in his native Puerto Rico. As a result, he’s become a major figure culturally as well as musically on the global stage.

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