Quantcast

TIKTOK, MERLIN STRIKE A DEAL

Merlin and TikTok have entered into a multi-territory partnership making the independent music-licensing org’s repertoire available for use on the short-form mobile video platform.

The deal is effective immediately.

"This partnership with TikTok is very significant for us,” said Merlin CEO Jeremy Sirota. “We are seeing a new generation of music services and a new era of music-related consumption, much of it driven by the global demand for independent music. Merlin members are increasingly using TikTok for their marketing campaigns, and today’s partnership ensures that they and their artists can also build new and incremental revenue streams.”

Merlin's membership commands over 15% of the global recorded music market and has members from more than 60 countries.

ADELE’S STREAMING HISTORY, FROM THE HITS ARCHIVES
Seems like 100 years ago. (10/13a)
KACEYGATE: ESQUIRE EVISCERATES THE GRAMMYS
This is getting ridiculous (10/14a)
ADELE BY THE NUMBERS: ALBUMS, SINGLES RTD
It all adds up. (10/13a)
GRAMMY CHEW: A ROTY/SOTY PLAYLIST
(20 FOR 16)
Beer and Glickman collaborate on the Spot. (10/13a)
30 HAS A DATE
Your Thanksgiving weekend soundtrack (10/14a)
A G-FUNK
SUPER BOWL
Swing down, sweet chariot?
GRAMMY CHEW: RECORD OF
THE YEAR
We make yet more predictions, which you are free to ignore.
CAA, ICM
AND THE AGENCY SAGA
How we got to the Big Three.
REMEMBER ALL THOSE "WOMEN IN ROCK" STORIES?
30 years later, they're actually on the money.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)