AMAZON MUSIC BOASTS 55M USERS

Amazon Music has 55m users around the world, the company announced this morning. It’s the first time they have released a subscriber count.

Subscriptions to Amazon Music Unlimited grew by more than 50% last year, And while Amazon Music grew nearly 50% year-over-year in the U.S., U.K., Germany and Japan, the number of users more than doubled in France, Italy, Spain, and Mexico.

“We’re proud to reach this incredible milestone and are overwhelmed by our customers’ response to Amazon Music,” said Steve Boom, VP of Amazon Music. “We’ve always been focused on expanding the marketplace for music streaming by offering music listener’s unparalleled choice because we know that different listeners have different needs. As we continue to lead in our investment in voice with Alexa, and in high-quality audio with Amazon Music HD, we’re excited to bring our customers and the music industry even more innovation in 2020 and beyond.”

In the second half of 2019, Amazon Music launched in Brazil, introduced Amazon Music HD, and created an ad-supported tier of service for non-Prime subscribers in the U.S., U.K. and Germany.

Amazon did not break out numbers for its four pay tiers nor note how many of the 55m are using the free service.