Quantcast
BROCKHAMPTON'S BUBBLING

RCA's Brockhampton has caught fire with their single "SUGAR." The ultra-hip group's bubbling track is garnering heavy action at nearly every platform and chart. 

As RCA begins to pile on adds at Top 40, Co-President Joe Riccitelli explains the buzz behind the breakthrough: "We wanted to be patient and take advantage of the fall tour. We made sure we got everyone out to every show at every format. I knew once they saw the show it would be the catalyst. Everyone who saw the show said, 'We've never seen anything like this, and we want to be a part of it.'"

At Spotify U.S., the track hit #25 over the weekend, a new peak for "SUGAR." It racked up 7m streams last week, up 54%. It also entered the top 40 at Apple Music

Plenty of activity at TikTok (over 1.3m videos) has triggered additions to playlists on DSPs. "SUGAR" also leaped from #100-72 at Shazam

"Since we impacted the record at radio we have seen growth from about 1.5m streams per week to 7.5m this week. I truly believe this is only the beginning to them being the biggest boy band in the world. Trust me, I've worked with a lot of boy bands," Riccitelli noted, adding that he and fellow Co-President John Fleckenstein had been working on their own TikTok school bathroom challenge until somebody called human resources.

 

METALLICA AT THE DRIVE-IN: "WE'RE RISK TAKERS"
A peek at how the deal went down. (8/12a)
THE GREAT CATALOG GOLD RUSH
Is mining the past the future? (8/10a)
MAYBE, JUST MAYBE: THROUGH THE FOG
Breaking down the radio charts - or just breaking down. (8/11a)
TOP 20: WAVE ELECTION
Taylor holds firm. (8/12a)
THE BABE & THE MULE
Interscope's co-MVPs (8/7a)
BTS BRINGS IT
They're so dreamy.
VOTE BY MAIL
It's a conspiracy, because everyone does it.
IS IT CHRISTMAS?
No, but we're thinking about cookies.
WOKE MUSIC
Protest songs that sound like now.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)