Quantcast

BIEBER GOES ALL IN ON VIDEO (UPDATE)


After months of teasing new music, Def Jam megastar Justin Bieber kicked off the new year with R&B track “Yummy,” the first single from his upcoming album.

With the new chart rules intact, strategies for digital-media and video campaigns are evolving. Just ahead of the music video premiere on 1/4, Bieber revamped the YouTube thumbnails of his entire official video catalog to promote his new single with pink lettering that read “Tomorrow,” along with announcing a YT Q&A, releasing early exclusive images and limited "Yummy" x Drew House merch. The video is approaching 30m views in just four days.

A second "dance" video appeared Thursday; watch it below.

In an earlier-released YouTube trailer, Bieber revealed a 10-episode docuseries titled Seasons premiering 1/27 on YouTube Originals, giving fans a glimpse into his creative process, upcoming album and private life, while also discussing his health issues, including mononucleosis and Lyme disease.

New episodes of the docuseries will air with ads each Monday and Wednesday at noon ET. Fans can also sign up for YouTube Premium to get early access to new episodes and watch the series ad-free.

NEAR TRUTHS: SPRING BLOOMS
Here come the big guns. (3/28a)
THE COUNT: COLDPLAY IS HOT, COUNTRY'S COOKIN' IN THE U.K.
The latest tidbits from the bustling live sector (3/28a)
CITY OF HOPE TAPS MARCIANO FOR TOP HONOR
This year's philanthropic model (3/28a)
TRUST IN THE TOP 20
Hip-hop is no longer hibernating. (3/28a)
UMG BROADENS SPOTIFY OFFERINGS
Sir Lucian and Daniel are in harmony. (3/28a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)