AEG EUROPE BEEFS UP FESTIVAL MARKETING

AEG European Festivals has hired Clare Lusher as the division’s first Marketing and Brand Director. She previously held senior roles at Sony Music and The Walt Disney Co.

Lusher will lead on all aspects of brand and marketing for the current portfolio, which includes BST Hyde Park, All Points East in London and Rock En Seine in Paris, as well as developing strategies for future events. She will be directing all creative, brand, marketing and communications strategies across all event, partnership and artist channels.

As part of the European Festivals leadership team, Lusher will help build on AEG’s presence in the European festival market. A series of headliners are already confirmed for both the U.K. festivals next year, including Taylor Swift, Kraftwerk, Pearl Jam, Little Mix and Tame Impala.

“The creation of this new leadership position was a hugely important part of the festival division structure,” AEG European Festivals CEO Jim King said. “It underlines AEG's commitment to invest in high quality marketing, brand and partnership strategies so we can offer even greater value for the fans, artists and partners.

“Clare is highly creative and has a proven track record in leadership and delivering excellence so we’re delighted she has chosen to join AEG to drive this key part of our business.”

Most recently, she ran her own consultancy with clients ranging from Frieze Art Fair to The Guardian.