ASCOT PONIES UP FOR OVG'S GLOBAL ORG

Ascot Racecourse has joined Oak View Group’s International Venue Alliance paving the way for OVG to focus on gaining international sponsors for the venue.

Founded in 1711 by Queen Anne, the British venue known for Royal Ascot is also used for banquets, exhibitions, conferences and commercial launches. Nearly 600,000 people visit per year, and its racing is broadcast in more than 200 countries.

“It is an honor to be an extension of [Ascot’s Chief Commercial Officer] Juliet Slot’s commercial team as we will help grow their partnership line-up via our international network,” OVG International President Sam Piccione III said. “Having been to Royal Ascot and numerous other horseracing events at Ascot this past year, there is no better venue in their industry for brands to align.”

Ascot Racecourse is the third UK-based member of the International Alliance and fourth overall, alongside Silverstone Circuit, the NEC Group and Germany-based D.LIVE Venues.

The Venue Alliance is modeled on OVG’s Arena and Stadium Alliance in North America, an invitation-only partnership of 28 arenas. OVG opened an International office in March; it is currently developing the Santa Giulia arena in Milan and consulting on the construction of a new arena in Manchester, England.