ARIZONA GOES TO COLUMBIA

The red-hot contest for streaming phenom Arizona Zervas is over, as Columbia’s Ron Perry inks the young breakout, whose “ROXANNE” has flown to #1 at Spotify.

The signing adds to the ongoing metamorphosis at the label, which began when Perry inked another viral project that was pinging the radar, Lil Nas X.

The 24-year-old Zervas, who, despite his name, hails from Maryland, is repped by manager Quentin Gatto and attorney Josh Kamen. He had early traction at TikTok before taking off at streaming; “ROXANNE” was recently added by Kid Kelly at SiriusXM’s Hits 1.