A2IM’s 5th annual SynchUp conference took place over the weekend at Annenberg Community Beach House in Santa Monica. Presented by Vydia, programs this year featured workshops and networking with independent record labels, publishers, music supervisors, and DSPs.

Among the many panels offered this year, including conversations about digital capacity and synch licensing, The Marketing Catalog vs. New Release panel discussed the differences in marketing new releases and catalog classics with moderator Sherry Orson, CEO for Star Vibe Group.

Pictured below after humming a proposed Super Bowl theme are (l-r) Orson, producer, director and music supervisor Jonathan McHugh, film and music supervisor Tricia Halloran, Tommy Boy Entertainment President Rosie Lopez, and music supervisor Joel C. High.