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SELENA'S "LOSE"
IS A BIG WINNER (UPDATE)

Interscope's Selena Gomez dropped two songs within two days last week; first single "Lose You to Love Me" is on pace to top the U.K. Official Singles chart this week, after going #1 at iTunesApple Music, Spotify and YouTube in the U.S.

At YouTube, the "Lose" video earned over 30m global streams within 32 hours. The track went on to top the Spotify Global chart as well, peaking with over 8m streams.

Topping Apple's platforms should come as no surprise, as the videos have been branded as #ShotOniPhone—serving the purpose of an ad for the new device's camera and Gomez' new visuals. Selena's iPhone-centric videos are #1 and #2 on Apple Music's and iTunes' video chart. 

Gomez co-wrote"Lose You to Love Me" with longtime collaborators Julia Michaels and Justin Tranter as well as Mattias Larsson and Robin Fredriksson, with additional production from FINNEAS. Gomez co-wrote “Look at Her Now” with Michaels, Tranter and Ian Kirkpatrick.

Sophie Muller shot both videos entirely on the new iPhone 11 Pro.

 

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