AWAL FLIES WITH NOW UNITED

Simon Fuller’s new global pop group, Now United, a collection of 14 singers and dancers from 14 different countries, has signed an exclusive worldwide deal with Kobalt’s recording company, AWAL.

AWAL will handle global distribution, marketing strategy, playlist pitching and other services.

“Now United has built an incredible foundation as a video-first project and is the realization of Simon’s unique vision for a truly global pop and dance group,” AWAL CEO Lonny Olinick said. “We look forward to the international launch of Now United and taking this project to the next level.”

Now United has released 11 music videos and will issue a new single, “Legends" on Friday.

Fuller notes, “With Now United I am exploring a whole new approach to launching a music act and am loving the freedom to experiment. After a year of development and almost a billion views of our video content, I believe the time is right for us to begin streaming our music to the world. AWAL are at the cutting edge of delivering digital content and have been perfect partners.

"Together, we will look to innovate at every opportunity and explore new ideas that compliment Now United’s very global approach to building a highly engaged audience.”