IT'S BADFLOWER SEASON

Big Machine/John Varvatos Records rockers Badflower have been revealed as the face of Varvatos' Fall/Winter 2019 Star USA campaign.

The line is rock-inspired and youth-focused; see below for a video capturing its sensibility. The band was photographed for the campaign by heralded photographer Mark Seliger.

"Badflower represent everything that’s missing in music and style today," Varvatos declared. "They are rebels and amazing storytellers that carry themselves with ease and confidence . At the same time they are absolutely one of the best rock bands on the planet. I’m proud to have them representing the John Varvatos Star USA brand and chart topping artists on the Big Machine / John Varvatos label."

The Varvatos brand has previously spotlighted such artists as Jimmy Page, Nick Jonas, Hozier and Gary Clark Jr.

"We had such a blast working on this shoot with John and his crew," goes a quote from the band. "This was our first time getting involved with anything fashion-related; John was with us the whole time, making it super-fun and low-pressure. He’s such a visionary in both the music and fashion scene, and we’re privileged to be able to work so closely with him."

The L.A. band has had two #1 hits at Rock radio; their current single from acclaimed full-length OK, I'M SICK, "The Jester," is Top 15 at the format; their headline tour kicks off 9/28.