BIG DEAL ENJOYS THE NICE LIFE

Having just returned from a men-who-don't-wear-socks convention, are (l-r) Big Deal Co-President Jamie Cerreta, Big Deal CEO Kenny MacPherson, Reed, Robison, and Nice Life's Larry Wade and Brad Haering.

Big Deal Music Group have signed a JV with Nice Life Copyright Co., the music publisher founded by producer/writer/artist Ricky Reed. Under the terms of the agreement, Big Deal will administer songs for Nice Life, and the two companies will join forces to sign new talent.

“One of the founding principles of Big Deal was the desire to work with close friends to build a home for songwriters and artists,” said Big Deal Co-President, Casey Robison. “Ricky and I go back many years, so to be able to combine our teams and sign and develop new talent is really an extension of the family ethos that drives both of our companies.”

As a songwriter and producer, Reed has worked with many successful artists, such as Halsey (“Bad at Love”), Leon Bridges (Good Thing), Twenty One Pilots (Blurryface) as well as The Weeknd, SZA and more. Not only is Lizzo signed to Ricky’s Nice Life Recording Co. via Atlantic, Ricky is a major contributor to her 2019 breakthrough album Cuz I Love You, having co-written and produced seven tracks, including her #1 single “Truth Hurts.” His work in 2017 resulted in a Grammy nomination for Producer of the Year.

He has also written with or produced for artists including Jason Derulo, Meghan Trainor, Kesha, Mike Posner, FIDLAR, Phantogram, Maroon 5, Bomba Estereo, Maggie Rogers, 5 Seconds of Summers and Maren Morris.

“Casey and his partners at Big Deal have created an incredibly special, nurturing environment for songwriters and artists,” said Reed. “As I continue to build a platform for new songwriters and artists through Nice Life, I can’t think of anyone I’d rather partner with than my friend Casey and the rest of the Big Deal family.”

The Big Deal-Nice Life JV has already yielded some new signings, including writer/producer Tele, who also co-wrote/co-produced Lizzo’s “Truth Hurts,” and writer/producers King Garbage who co-wrote “Power Is Power” by The Weeknd, SZA and Travis Scott, the single from For the Throne (music inspired by Game of Thrones).

Photo credit: Chris Polk