SPOTIFY ACQUIRES CREATOR MARKETPLACE SOUNDBETTER

Spotify announced Thursday morning that it has acquired SoundBetter, a leading global talent marketplace, helping creators connect and collaborate with a network of top audio professionals.

SoundBetter taps into the growing market of audio professionals looking to create better sounding content and searching for partners to advance their work. Since its founding in 2012, SoundBetter has helped tens of thousands of music professionals buy and offer services across the globe. It has a community of more than 180,000 artists registered on its network.

“As we build out our tools for creators, we want to give them the resources they need to thrive. SoundBetter has the same vision,” said Beckwith Kloss, VP Product, Creator at Spotify. “We're excited that creators can generate income through SoundBetter, as well as benefit from its network of top professionals - from instrumentalists to songwriters to producers - as they perfect their tracks.”

SoundBetter will join the Spotify for Artists family as it strengthens its campaign and invests in powerful tools to help creators create, connect to their audience, and have an opportunity to live off their work. The acquisition will give artists and their teams the chance to discover SoundBetter's network.