In yet another of those perfectly adorbs marketing tableaux you've come to expect from us, Interscope star Lana Del Rey prepares for the drop of her new album by vending treats and vinyl from a little ice cream truck. Label boss John Janick selects a popsicle, while Vice Chairman Steve Berman drives.
Del Rey shared this cheery Santa Monica spectacle on her Instagram feed, praising her "dream team." Meanwhile, Steve remembered when little green ice cream trucks were the ideal vehicles for boxes of cleans and FedEx envelopes filled with cash and bumpski, and shuddered slightly.
NOW WHAT?
We have no fucking idea.
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WHO'S BUYING THE DRINKS?
That's what we'd like to know.
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