Quantcast
A TASTE OF RAINMAKERS II:
PETER EDGE

In this excerpt from our recent volume profiling industry ballers, we explore the backstory of the RCA chief and his early involvement with hip-hop.

Growing up near Coventry, England, Edge was drawn to the music his sister listened to: longtime hitmakers such as Otis Redding and Marvin Gaye. “I loved all those soul records; they really spoke to me,” he told the New York Sun. As a student at Coventry Polytechnic studying Communication Studies —film, art, psychology and sociology—he DJ’d at local radio stations, clubs and parties, and after graduating with honors, he became a music researcher/DJ for Channel Four’s TV series Switch, where he booked artists such as Sade and Grace Jones.

His work there caught the eye of Simon Fuller, who hired him as an A&R rep at Chrysalis Music Publishing; he subsequently moved to the label side at Chrysalis and was tasked with launching the London-based Cooltempo imprint in 1985, in tandem with producer Danny D. In the U.K., the label would release music by Erik B and Rakim, EPMD, The Real Roxanne, Slick Rick and Doug E. Fresh, who had a significant hit with “The Show” in 1985. Edge signed the British rapper Monie Love; the first project he A&R’d was her debut, which included the Grammy-nominated “Monie in the Middle” and her only U.S. Top 40 hit, “It’s a Shame (My Sister).”

To Edge, these were groundbreaking musicians who would pave the way for future hitmakers such as The Fugees, Arrested Development and OutKast. “These artists couldn’t get a record deal at the time—no one was interested in hip-hop, really,” he recalled. “If it hadn’t been for acts like Jungle Brothers, he says, “I don’t know whether the artists who came later would have received the recognition they did.”

Read the entire profile here.

ROCK HALL NOMS:
SWEET LITTLE 16
Todd's on the ballot. (10/15a)
TRAVIS' "ROOM" EARNS SECOND-BIGGEST BOW OF THE YEAR
Great Scott! (10/16a)
HIPGNOSIS SNAGS TIMBALAND CATALOG
Hits galore (10/16a)
TOP 20: ANOTHER FIGHT FOR #1?
Unexpected drama (10/16a)
GRAMMY CHEW:
BEST NEW ARTIST
An uber-competitive category (10/16a)
RIHANNA PREPARES TO RULE THE ROOST
What shoes go with dancehall?
WHAT'S NEXT FOR R&B?
How certain projects connect at streaming.
THE K-POP LANDSCAPE
농담은 한국어에서 더 잘 작동합니다.
THE NEW GRAMMY POWER
Change is nigh.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)