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NEW RELEASE: A MIDWEEK READ ON LOVER (UPDATE)

Based on early reads, Taylor Swift is off to a strong start with new set Lover; the high end of the projection range noted below is particularly impressive and indicates that she has a good chance of a 1m U.S. release-to-date total (factoring in tracks that dropped before the album) at the end of her first week. The collection is already being touted as having the biggest first-week sales of 2019.

Taylor Swift (Republic) 850-900k total, 700-750k albums

This will be, as we've previously noted, the biggest bow of the year by far; it's also further testimony not only to Swift's musical power but to her brilliance as a marketer. Stay tuned as we see how her CBS Sunday Morning segment, MTV VMAs opening and other elements play into the developing story.

NEAR TRUTHS:
A WORSE MOUSETRAP
Feeling the burn of the Hot 100. (5/29a)
OSEARY ERA ENDS
AT MAVERICK
But don't expect Madge's man to go on "Holiday." (5/29a)
HITS LIST IS ALL WET
Your Top 10 talking points, updated (5/29a)
LADY GAGA DELIVERS
Superstar and her team call an audible. (5/29a)
AIRHEAD: HOW TO WIN THE HOT 100
You just need these six credit cards... (5/29a)
SHORT WEEK
Enjoy being even more confused by the calendar.
BLACK MUSIC MONTH
Celebrating the music that fuels the biz.
INSTACART
Dammit, we said DILL pickles!.
TRUMP SAID WHAT, NOW?
Just wondering if you still give a fuck.
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