Quantcast
NEW RELEASE: A MIDWEEK READ ON LOVER (UPDATE)

Based on early reads, Taylor Swift is off to a strong start with new set Lover; the high end of the projection range noted below is particularly impressive and indicates that she has a good chance of a 1m U.S. release-to-date total (factoring in tracks that dropped before the album) at the end of her first week. The collection is already being touted as having the biggest first-week sales of 2019.

Taylor Swift (Republic) 850-900k total, 700-750k albums

This will be, as we've previously noted, the biggest bow of the year by far; it's also further testimony not only to Swift's musical power but to her brilliance as a marketer. Stay tuned as we see how her CBS Sunday Morning segment, MTV VMAs opening and other elements play into the developing story.

BIEBER'S CHANGES DROPPING ON VALENTINE'S DAY
There's a tour too. (1/28a)
KEN TELLS ALL
Mr. Ehrlich talks about Kobe, the Academy and Fame. (1/28a)
AND THE GRAMMY GOES TO...
The list. (1/28a)
TREVOR DANIEL SIGNS TO PULSE
Pubco's first big inking post-deal. (1/28a)
HOW THE GRAMMYS BROUGHT THE HEALING
We use words like 'gravitas." (1/28a)
SUPER BOWL!
It's apparently some kind of sporting event.
HOW DOES GRAMMY MOVE ON?
From scandal to ... status quo?
VALENTINE'S DAY
The price of love must be carefully calculated. (Cough, Bieber tickets, cough.)
JOHN BOLTON TO TESTIFY!
Just kidding. Mitch and Lindsey won't let that happen.
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)