WARNER MAKES WAY FOR THE 'MACK

WMG and streaming/discovery service Audiomack have entered into a partnership that marks the latter's first licensing deal with a major label.

The main goal is to connect hungry music fans and tastemakers with rising, under-the-radar talent. Launched in 2012, Audiomack claims to be the first platform to feature music by A Boogie wit da Hoodie, Migos, Fetty Wap, Kevin Gates, Chance the Rapper and more.

Behold another example of the reinvigorated folks at revamped Warner's new DTLA offices trying to shake things up.

“It’s important that we take a principled but adventurous approach to empowering entrepreneurialism,” said WMG VP of Digital Strategy & Business Development Allan Coye. “We’re pleased to have found an innovative way to structure a commercial partnership with a discovery platform like Audiomack. The service is a terrific addition to our ecosystem, opening up exciting avenues for our emerging artists to directly engage an active audience thirsting for new music. We’re very much looking forward to working with David [Ponte], Dave [Macli], and the entire Audiomack team.”

“We’re extremely excited to embark on this revolutionary deal with WMG,” shared Audiomack CEO Dave Macli. “Warner has helped to break thousands of artists to a broad audience and our partnership with them will only foster the growth of their burgeoning talent by connecting them to Audiomack’s eight million monthly users.”