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DEF JAM x COURVOISIER COGNAC ANNOUNCE PARTNERSHIP

Courvoisier Cognac has announced its first-ever partnership with Def Jam Recordings. As part of the collaboration, Courvoisier will become the label's exclusive spirits partner, along with establishing a new campaign, Amplified: Icons on the Rise. 

The series will feature performances, events and high-profile activations highlighting emerging Def Jam artists, including Valee, Arlissa, Amir Obé and Bobby Sessions. They will tour cities around the U.S. such as NYC, Chicago, LA, Miami, Atlanta and Washington D.C. through 2019. 

"A major focus for Def Jam and our brand initiatives involves connecting to our audience in authentic ways. Courvoisier and Def Jam are two iconic brands that run deep within culture," said Paul Rosenberg, chairman and CEO of Def Jam Recordings. "We're thrilled to partner with Courvoisier as we engage our audiences through exciting new platforms with incredible new artists."

 

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