SONY/ATV UPS TWO

Greg Prata, left, and Luis Pinilla calculate the percentage of Beatles earnings needed to afford the Sony/ATV view of Manhattan.

Sony/ATV Music Publishing has promoted Greg Prata to EVP, Finance & Corporate Strategy, and Luis Pinilla to VP, Financial Planning & Analysis.

In his new role, Prata will oversee North American Finance and Worldwide Financial Planning & Analysis. In addition, he will assist Sony/ATV Chairman and CEO Jon Platt in the execution of the company’s overall strategy along with the Sony/ATV executive management team. Prata will report to Global Chief Financial Officer Tom Kelly.

Pinilla will lead the Financial Planning & Analysis group, which is responsible for developing the company’s financial projections, preparing and presenting key corporate materials to Sony Corp. and providing strategic financial analysis to support the Sony/ATV business. He will report to Prata.

“Greg and Luis are an integral part of our highly talented corporate team and their promotions reflect the significant contributions they have both made to Sony/ATV,” Kelly said. “In these new roles, they will be perfectly positioned to help drive growth for the company on behalf of our songwriters.”

Prata has been with Sony/ATV since 2011; Pinilla joined in 2012.