Quantcast

YOUTUBE STRUGGLING TO ADD SUBS: REPORT

Google is struggling to pull in subscribers for its music services such as YouTube Music, the Wall Street Journal reported.Growth from December through March has been flat according to figures given to the Journal.

In the 10 months since Google created a premium tier at YouTube Music, it has added 6m subscribers taking it to 16m total. During the same period, Spotify added 20m subs and Apple Music secured 10m. While YouTube is the #1 free streaming service, it sits in fourth place behind Amazon Music, which has about twice as many subscribers.

The failure of YouTube to attract subscribers led to Google’s first quarter ending

$1b short of Wall Street revenue estimate.

The Journal reported that YouTube generates about 15% of the parent company Alphabet’s revenue, according to analysts. Original video programming and services to cord-cutters have not caught on either.

Naturally, a Google spokeswoman contradicted the Journal reporter and said music subscribers grew 60% year-over-year through March, but did not provide exact figures.

If you’ve got a subscription, you can read the story here.

NEAR TRUTHS: KINGDOMS
File under: The enemy of my enemy is my friend. (3/26a)
ONE SHINING HITS LIST
She shoots, she scores! (3/26a)
YTD MARKET SHARE
Zeroing in on the elite teams (3/27a)
BEST IN THE WEST:
STEVE BERMAN
High time for another Eminem skit (3/26a)
MUSIC REVENUE TOPPED $17B IN 2023: RIAA
Streaming subscriptions lead the charge. (3/27a)
THE NEW UMG
Gosh, we hope there are more press releases.
TIKTOK BANNED!
Unless the Senate manages to make this whole thing go away, that is.
THE NEW HUGE COUNTRY ACT
No, not that one.
TRUMP'S CAMPAIGN PLAYLIST
Now 100% unlicensed!
 Email

 First Name

 Last Name

 Company

 Country
CAPTCHA code
Captcha: (type the characters above)