RUMOR MILL
Monday, April 29, 2019
"ME!": COMPARE
AND CONTRAST
Let’s take a look at how Taylor Swift's new single "ME!" is performing in comparison to some of the year's biggest singles in their debut weeks.
Look for Swift to make up ground in sales—she just added a singles collection on her website, offering vinyl and CD singles—and expect a boost from her upcoming primetime performance on the BBMAs on Wednesday.
Spotify U.S. Streams
| U.S. SPOTIFY STREAMS | Ariana Grande "7 rings" | Billie Eilish "bad guy" | Jonas Brothers "Sucker" | Taylor Swift "ME!" | J Cole "Middle Child" |
| Day 1 | 3.8m | 2.9m | 3.1m | 3.6m | 3.7m |
| Day 2 | 3.9m | 2.6m | 2.3m | 2.0m | 3.8m |
| Day 3 | 3.3m | 2.2m | 1.9m | 1.5m | 3.0m |
| Day 4 | 3.4m | 2.6m | 2.0m | 1.5m | 2.5m |
| First week total | 54,571,000 | 30,094,000 | 26,876,000 | 28-32m* | 33m |
Spotify Global Streams
| GLOBAL SPOTIFY STREAMS | Ariana Grande "7 rings" | Billie Eilish "bad guy" | Jonas Brothers "Sucker" | Taylor Swift "ME!" | J Cole "Middle Child" |
| Day 1 | 8.5m | 7.0m | 5.1m | 7.9m | 5.2m |
| Day 2 | 9.4m | 6.7m | 4.5m | 5.2m | 5.6m |
| Day 3 | 8.6m | 6.0m | 4.2m | 4.3m | 4.8m |
| Day 4 | 9.4m | 7.2m | 4.7m | 4.6m | 4.0m |
| First week total | 71.4m | 50.3m | 34.6m | *** | 32.7m |
First week consumption
| U.S | Ariana Grande "7 rings" | Billie Eilish "bad guy" | Jonas Brothers "Sucker" | Taylor Swift "ME!" | J Cole "Middle Child" |
| First week song activity | 510k | 228k | 291k | 365-425k* |
*Projection on all platforms
LUCY DICKINS:
THE HITS INTERVIEW Adele's right-hand woman gets acclimated to L.A. (9/12a)
 HITS' FIRST LIVE ISSUE TAKES THE STAGE THIS FALLWe're manning the merch table. (9/9a)
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THE GRAMMY SHORT LIST
Who's already a lock?
COUNTRY'S NEWEST DISRUPTOR
Three chords and some truth you may not be ready for.
AI IS ALREADY EATING YOUR LUNCH
The kids can tell the difference... for now.
ALL THE WAY LIVE
The players, the tours, the enormous beers.
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