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"ME!": COMPARE
AND CONTRAST

Let’s take a look at how Taylor Swift's new single "ME!" is performing in comparison to some of the year's biggest singles in their debut weeks.

Look for Swift to make up ground in sales—she just added a singles collection on her website, offering vinyl and CD singles—and expect a boost from her upcoming primetime performance on the BBMAs on Wednesday.

 

Spotify U.S. Streams

U.S. SPOTIFY STREAMS Ariana Grande "7 rings" Billie Eilish "bad guy" Jonas Brothers "Sucker" Taylor Swift "ME!" J Cole "Middle Child"
Day 1 3.8m 2.9m 3.1m 3.6m 3.7m
Day 2 3.9m 2.6m 2.3m 2.0m 3.8m
Day 3 3.3m 2.2m 1.9m 1.5m 3.0m
Day 4 3.4m 2.6m 2.0m 1.5m  2.5m
First week total 54,571,000 30,094,000 26,876,000 28-32m* 33m

 

 Spotify Global Streams

GLOBAL SPOTIFY STREAMS Ariana Grande "7 rings" Billie Eilish "bad guy" Jonas Brothers "Sucker" Taylor Swift "ME!" J Cole "Middle Child"
Day 1 8.5m 7.0m 5.1m 7.9m 5.2m
Day 2 9.4m 6.7m 4.5m 5.2m 5.6m
Day 3 8.6m 6.0m 4.2m 4.3m 4.8m
Day 4 9.4m 7.2m 4.7m 4.6m 4.0m
First week total 71.4m 50.3m 34.6m *** 32.7m

 First week consumption

U.S Ariana Grande "7 rings" Billie Eilish "bad guy" Jonas Brothers "Sucker" Taylor Swift "ME!" J Cole "Middle Child"
First week song activity 510k 228k 291k 365-425k*  

 

 *Projection on all platforms

 

MAYBE, JUST MAYBE:
MOBILE PHONES,
IMMOBILE HUMANS
Lenny Beer needs to cut down on his screen time. (9/30a)
RAINMAKERS: TOWERING OVER THE COMPETITION
A big tease for the upcoming edition. (9/29a)
THE DEATH OF PRINT JOURNALISM: GRAMMY PREVIEW EDITION
Gimme an "H." Gimme another "H." (9/30a)
NEAR TRUTHS: KANYE
AND HIS PHONE
A quintessential American story (9/29a)
21, METRO ANNOUNCE SAVAGE MODE II
Dynamic hip-hop duo forges a franchise. (9/29a)
GRAMMY TALK
We're full of it.
AFRICAN POP
Getting global with it.
IT'S PRETTY SMOKY
And this time it's not from our bong.
WHAT COMES AFTER TIKTOK?
Shorter videos! Weirder trends!
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