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SHE'S BAAACK (UPDATE)

Following a highly cloak-and-dagger campaign that included NDAs, chloroform and pinky swears, "ME!" featuring Panic's Brendon Urie, Taylor Swift's first release since her new deal with UMG via Republic, arrived precisely at midnight, as promised. Tay places a high value on punctuality.

The track, penned by Taylor, Urie and Joel Little, went wide to all DSPs, as well as radio, reaching #1 at iTunes, um, Swiftly, and has also moved to #2 at Apple Music and Amazon's download store. The video earned 65.2m views in 24 hours, a new record for a video debut by a solo artist (or any female artist), and the second-biggest 24-hour debut for any video.

Monte Lipman has his game face on. So, of course, does Spanky.

Ready? Click away—preferably on an audio-streaming service.

Be sure to check out the opening dialogue in a popular Romance language, the pink snake morphing into butterflies and those puffy clouds, all of which are clearly metaphors for something.

NEAR TRUTHS: THE BEAST FROM THE EAST
The Republic empire grows. (2/29a)
DEEPER WELL MARKS KACEY’S “SATURN RETURN”
The planets align for genre-transcending artist. (3/3a)
SONY'S JOLLY GOOD NIGHT AT THE BRITs
Hoo-RAYE (3/3a)
TOP DAWG:
THE HITS INTERVIEW
A talk with Top Dog's "Top Dawg." (3/1a)
SONG REVENUE:
BUNNY BABIES
Picks of the litter (3/1a)
OUR TOP 10 LIST FOR 2024
Just kidding. But we'll get there.
STRUM AND DRANG
How guitar music got big again.
GRAMMY GRAMMY GRAMMY
Start digging out your formal wear and let's do this.
THE NEXT BIG MONEY PLAY
it's not what you think.
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